The new lingerie campaign launched by American Eagle flagship brand on the naturalness showing the models with their (albeit small) imperfections! But is it really a campaign for all?
American Eagle, well-known American brand, for the new campaign Aerie, which he sees as target girls between 15 and 25 years, has decided to focus on naturalness and therefore not to touch up the models with Photoshop.
The result are pictures that show some small defect in these beautiful girls, such as in a thread of bacon, a few tattoos or freckles in the face, all of which would normally be removed in post-production. “We left moles, birthmarks, tattoos. What you see is exactly what we wanted to achieve with our campaign “said Jenny Altman, representative of the brand, and continues” I’ve always models, are clearly very beautiful, but it is much closer to reality. We want to start a change, we want to make this choice so that girls appreciate their beauty, with all their imperfections”.
But although the company would design throughout this campaign “for young women of all shapes and sizes ,” says Jennifer Foyle as administrator of American Eagle, the images we see to turn that advertise this new collection did not really seem to give that impression.
In fact, in hindsight apparte a small tattoo there, a mole from another part and an almost imperceptible cellulite that can be seen only under a microscope does not seem that these models embody the average woman! The only hope that remains is that the next time take this brand really a girl, as many as one sees, with stretch marks or acne or cellulite or wide hips demonstrating that really is a revolutionary advertising campaign!