Apple Does Not Want Algorithms in News and Already Looking for Publishers for News Selection

One of the surprises that we had prepared Apple during the presentation of iOS 9, was the evolution of kiosk by the new Apple News, a new service It will be released in a home in the United States, Australia and United Kingdom, including Pedro already had opportunity to explain more thoroughly what was as well as the tools that Apple has prepared to publish within this new app.

But there is something that was not mentioned in the presentation and is very interesting, since Apple also you will be adopting the strategy of “human” When selecting information to then show it to all readers, i.e., anything about algorithms and formulas, Apple will have people responsible for daily cure the most relevant information.

News is added to the App Store and Beats 1

This arises because Apple has just published on its website a job offer that seeks publishers of news so to join the international team of Apple News, who will be in charge of gathering news and relevant information, whether local, national, and international.

They will also be responsible for partnerships with publishers to always have available the information of discount from the moment in which is published, on the other hand, not just the big publishing companies, but those who can add value to the information No matter it is small and independent publishers.

The idea is that News is not just a place where we can find information which takes place throughout the day, but it also There is people back who send us information in the form of alerts that let us be the first to know it and do not depend on algorithms that on many occasions they work on the basis of the impact that has had the news, what makes us arrive some minutes or even hours late.

With this, they are implementing the strategy adopted in its App Store and Beats 1, where have abandoned the complex algorithms to return to the people, who will be the only ones who are in charge of the recommendations, with the idea of having that human touch that has been lost with the technological advances.

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