Apple Music, Say That The Third Time Lucky Would Come to Stay?

Apple Music is here and of course, with the amount of development that is behind, Apple intends to stay with us. Is it another Ping more? Or do get to unseat services like Spotify? (Or at least try them you to you) I am afraid that this is something that only time will not say it.

But we are going to see some of the possible reasons why maybe will succeed, or maybe not. The precedents are there, is not the first time that Apple tries it and would not be the first time that Apple fail. In my opinion there are a number of variants in this equation that make us be optimistic.

But to deny it, There are also other variants that make us think that we should not perhaps be so… Again I repeat anyone remember ping? Or iTunes radio? Let’s see the preceding.

iTunes Ping, Apple first fiasco in social networks

ITunes Ping was presented on September 1, 2010 by the own Steve Jobs and how it could be otherwise, that service was presented at the musical event of the year, along with the new iPod (some of which have not been renovated since then). Jobs presented it as if Twitter and Facebook enter into symbiosis with iTunes.

Apple was rookie in the field of social networks and paid dearly for it

The idea was very simple, get a direct connection between artists and fans. Eminently musical social networking without all the noise that can generate Twitter or Facebook that we divert from its main raison d ‘ être, the music. But we soon saw the main problems of this network.

They promised their integration with Twitter and Facebook, But Steve Jobs failed to reach an agreement with Facebook and such integration was lame. The network was a strainer of Spam and this became a major problem, it was very easy to put an end to your full ad account of “iPhones and iPads free…” etc.

And what is worse What attraction did for artists generate content in that network? Are we going to duplicate work (to our Social Media Cabinet) up to control two networks at the same time seriously? What has more users? I think that this question is answered in one. The huge number of Facebook users to level world (remember that iTunes only Ping arrived in twenty countries) made it much more interesting.

The answer came one… iTunes Ping was closed two years later, on September 30, 2012.

Let’s forget the social element and only worry about the music, iTunes Radio

I admit that I loved iTunes Radio and even I usually use it thanks to an American iTunes account I have, but it is limited to agreements with the companies and this has done that now, more than two years later, only available in United States and Australia.

iTunes Radio had a serious handicap, which is only available in United States and Australia

Generate playlists according to personal tastes, or artists… And to be able to listen to all this music in Streaming. It is a very good choice to find new groups, Since we work according to algorithms and other users’s own tastes. But the service has been lame not to expand it to more countries.

It is also a problem which is only available for iOS and OS X, some of which have seemed to learn a lot in this third attempt. iTunes Radio is not dead, but is now someone to replace it, Apple Music.

Apple Music, we are going to surround ourselves with people who really know the subject

The purchase of Beats by Apple was a dream element. Will Apple now devote to headphones? Sure, some came to think about it. No, Apple bought an idea, a few talents that was behind the company, which harvested success after success in the music industry. We have Jimmy Lovine, Dre, Trent Reznor…

We have people who understand music and musical tastes. We have authentic “gurus” of the radio formula such as Zane Lowe or Ebro Darden to be devoted to generate different ‘playlists’ to be heard on Beats 1. Nothing of powerful algorithms, all born from the heart.

The artists behind the Beats can be an incentive for others to climb on the train

Because the music is that, heart, feeling… I at least understand it, you do not always have the same State of mind and not always want to listen to the same music. This to me is a point in favor of the service. But there is one point that we don’t come to work and if it will succeed. Connect is a key point in all of this and if Connect works… Everything will come rolled.

Have you seen the documentary by Dave Grohl Sound City? There’s a moment at the end of it, enclosing Dave Trent Reznor with Josh Homme in the study and take out real Sparks, compose a great song… People like this is part of the project and though it may seem superfluous, to my gives me hopes that get to take off.

And we will not deny it, it will be difficult, Spotify is there and still with all its greatness… It is deficient. So say that the secret of the possible success of Apple Music is unique and exclusively at Connect. A direct channel between world-renowned artists and their audience. And what is best, the unknown artist, creativity and the public. I hope to find real gems in this service.

Why is it interesting for the developer to create applications on iOS when the Android market is much larger? The benefits of its App Store generates… why you can interesting the musician to generate content for Connect when you have Facebook or Twitter with one greater number of users? By the same.

For me, if Connect works, If Apple (and beat) get the artists to become interested and generate content within the network, Apple Music will be a success. If they do not succeed, I predict a future identical to iTunes Ping. In your hands is, yesterday’s presentation was somewhat chaotic, in many ways led by passion, without specific data. Drake and Jimmy came to the fore to practically tell nothing.

Only Eddy Cue, the great Eddy that whenever it comes to talking about music gives us a great song (great Aretha, Respect) put some order to showing us what will be. I think try it, three free months I invite you to do so, and these three months will say to me if it worth or not to pay the 9.99 monthly.

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