Apple halts the longstanding tradition to say how many copies of the new iPhones that have been pre-ordered in the first weekend.
Apple stops now one of its traditions, which have hung in for many years. Now it is no more to be told from the California-based electronics giant, how many iPhones that have been pre-ordered in the first weekend.
For media CNBC Now illuminates the Apple, that these figures are no longer representative of how well an iPhone seller, because the numbers are controlled by Apple’s inventory rather than demand that Apple cannot keep up with.
Apple tells also that we already know that iPhone 7 and iPhone 7 Plus will be sold out, because the many new iPhones to be routed out to hundreds of thousands of locations around the world in a significantly greater number of copies than a few years ago.
If there is a correlation between the number of iPhones that Apple can produce in advance, and the number of pre-orders, as dealers and telecom companies in the initial weekend can take, should let be unsaid. If there is a link, should Apple may already have made this election last year, where the problem is supposed to have been higher. Sales of iPhones in the first weekend of may as well have peaked last year with the iPhone 6s and 6s Plus.
Everything suggests that Apple will sell fewer iPhone 7 than were sold iPhone 6s last year and it may very well be the underlying cause for that Apple no longer want to publish figures over the weekend sales.
Year after year, Apple has presented record high number of pre-orders on the first weekend after each launch. iPhone 5 was pre-ordered 5 million. times, iPhone 5s and 5 c 9 million. times, iPhone 6 and 6 Plus 10 million. times and latest iPhone 6s and 6s Plus 13 million. times.
In the course of the entire 2016 is expected Apple to sell fewer iPhones than were sold last year. The sales figures, according to analyst Ming-Chi Kuo will lie in the surrounding area of 190-210 million, which is 9-18% lower than the 232 million. copies, which was served over the counter in 2015.
This is due, among other things, that the market for smartphones has been saturated for several years, and there is therefore not the same need for having to replace for a new iPhone — especially taken the technological developments into consideration, which also makes that a newer iPhone is functioning for longer than previously.