BlackBerry Director about the New Classic Model: Low Not a Success

BlackBerry Classic settle on the old BlackBerry virtues of productivity, in an open letter telling John Chen about the idea behind.

BlackBerry Director John Chen has issued a letter to current and former customers that explains the philosophy behind the upcoming BlackBerry Classic model which, as the name also suggests-reminds a lot about a BlackBerry phone from the company’s heyday.
The phone has the old navigation keys combined with the familiar touch-pad which is reintroduced. Unlike the old phones, however, also a regular Classic has a touch screen.

John Chen boils mind behind the phone down to: “if it ain’t broke, don’t fix it”.

In the letter telling Chen that “it is not innovation to take something that works and skip it in the air in order to develop something new, it is to take something that works, and make it better. It is tempting in a rapidly changing and growing environment to make changes for change’s sake-to imitate what is trendy and trying to fulfill a need for all humans ”

Chen means that BlackBerry Classic is a product that should throw the BlackBerry back to their heyday as an evolution of what their customers love about the platform, namely productivity.

BlackBerry Classic is expected to be launched on 14 november and will come with a 1.5 GHz dual-core processor, 2 GB RAM, 16 GB of memory, 8 and 2 megapixel camera and a 3.5 inch touch screen with a resolution of 720×720 pixels.