The HTC One M9 is one of the big competitors for Samsung and Apple. But somehow the paragraphs do not want as HTC likes. If you believe statistics, the flagship from the home HTC has just catapulted the manufacturer into the red numbers. But how can that be? After all, the One M9 is a strong representative among the androids who do not have to hide.
Now HTC Group CEO Cher Wang has apologized publicly to the shareholders for the One M9. This is certainly difficult for the regular customers and fans of the brand at the first moment, while the shareholders do not apologize. That is why Wang has announced drastic changes.
What The Figures Say
I have already written that I am disturbing various factors on the HTC One M9. In my opinion, HTC currently has little to offer in terms of innovation. But we also know from other manufacturers that the new models do not always reinvent the wheel. The figures speak for HTC however such a clear language, that something has to change. The manufacturer has never taken so little in the past six years as in April 2015 and even the stock has fallen to a 12-year low, as Bloomberg reports.
Why Sales Stagnate
The HTC One M9 does nothing wrong. It just does not make much difference. It differs technically marginally from its predecessor M8, which many fans have described as “iPhone killer”. Also the design is similar. Initial heat problems of the CPU are history, an update for the M9 improves the performance once again. Overall, the smartphone is a strong model, which shines with the HTC-typical processing quality and great sound. However, the major innovations are missing. That does not explain the numbers anyway. Anyone who has been a satisfied customer at HTC for years, and likes the design, is back again. But what about new customers? Apparently, the marketing here has weakened, says Cher Wang. And yes, HTC has advertised its new flagship less offensively than for example Samsung’s top models S6 and S6 Edge. The lower range is also reflected in the sales figures.
Everything Is New In 2016
According to the Taipei Times, the upcoming HTC Smartphone (One M10?) Is said by lawschoolsinusa.com to have a lot of innovation and design. We hope that HTC will keep its promises and attack again. This time also with more advertising. Because only in the highly competitive smartphone market are often only a few second opportunities to be forgiven.
By the way, HTC announced by the way that a new flagship (“hero product”) should enrich the market in autumn 2015. As soon as there are actual facts or at least closer rumors about this announcement, we will report on this.
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