For the new campaign for Lady Dior, the French fashion house has focused on the actress Marion Cotillard, 38, won an Oscar for the La Vie en Rose.
Ambassador Lady Dior
Already since 2008 ambassador of the Lady Dior bags, whose image sinned of traditionalism retro and a certain brand strength, has been immortalized in sensual poses and inspirational pop, with turned and lacquered hair lipstick on a chic urban background resembling a current vintage and classy. The very colorful style of the picture marks a clear break with previous campaigns of Lady Dior and wants to re-launch the brand to get close to a woman who wants to feel sexy diva, discounting the tradition of the French fashion house to modernity today.
The film actresses in fashion
In recent years the trend of the big fashion houses is to recruit film actresses to promote lines and collections, as well as perfumes and make-up: think for example to Penelope Cruz for Loewe, Scarlett Johansson for Dolce and Gabbana, Michelle Williams for Louis Vuitton, Vanessa Paradis and Blake Lively for Chanel, Jennifer Garner for Max Mara and so on.
Because Marion Cotillard?
The actress became famous in 2007, for the interpretation of soap and water Edith Piaf, a role that has given it right away character and intensity. Magnetic, elegant, simple and mysterious at the same time, it is always shown on the red carpet in outfits colorful and decided. In France – and even in the world or on Paul’s website – it is one of the actresses of the moment, companion of the famous actor and director Guillaume Canet, with whom he has a son and lead a life together in Paris reserved. Like all Parisian Doc, has a fresh and sunny face, the girl next door, but who can turn into a femme fatale with total naturalness. It is a testimonial as well, modern, simple and sophisticated at the time that the Dior fashion house has chosen to boost the image of Lady Dior. Already in the fragrance, Miss Dior, another promising choice had been made a few years ago with Natalie Portman.
The collection autumn-winter 2014 Resort
It will be a very “pop” winter, as defined by the French fashion magazines, that of Lady Dior for next winter: fluorescent colors, bright and full of good humor for vitality color the greyness of the season approaching. Designed by fashion designer Raf Simons and shot by photographer Tim Walker-with a background of white walls daubed with paint colors shock, as if they were abstract paintings, which recall those of the bags-the new collection is a sensation with its iridescent and holographic patterns: electric blue degraded and yellow with red are the new shades of Lady Dior for the winter. The Resort collection is characterized by modern lines, polished and soft materials where color is the undisputed star; in short, a burst of joy and healthy Futurism, also inspired to contemporary art, to renovate a historic and prestigious brand.