The Promotion of Jony Ive and Apple’s Future in Perspective

It was the news of the last week. Jony Ive, one of the most influential people in the world of technology, He received a promotion to a position that had never before existed: Director in Chief Designer of Apple (CDO for its acronym in English). His day-to-day management responsibilities would be in the hands of Richard Howarth and Alan Dye, two employees of Apple that we knew nothing until a few months ago.

According to Apple, it’s a way to free him from the burden of management to focus him on “current design projects, new ideas and future initiatives”. Despite this, the promotion of Jony Ive has been interpreted in two different ways:

  • Accepting the reasons for the rise reported by Tim Cook as certain and without giving him more laps.
  • Looking for the “enclosed cat” and interpreting it as a first step towards the imminent retirement of the genius of the design and consequent disaster for Apple.

I think that the truth It can be found halfway between both theories. To help explain it, I’d like to start with a story of my favorite sci-fi saga: the Foundation.

SPOILER: The Galactic Emperor and the gardener

To tell the truth, it is not a great spoiler since it’s a book that has been published for many years, but there goes the notice. The story takes place during an attempted assassination of Hari Seldon, the creator of predictive science of psychohistory and protagonist of the series.

The person who avoided the attack was Mandel Gruber, gardener of the Imperial Palace during the reign of Cleon I. In gratitude, the emperor himself appointed him head of the imperial garden. The post meant a pay raise but also abandon the type of life and work that liked Gruber by one administrative and behind a desk, away from the gardens.

Gruber begins to have serious problems to accept her new job and just planning and executing the murder of the emperor himself. Thus, began the decline of the Empire and its entry into an era of chaos, disorder and wars in the Galaxy.

The motivations of Jony Ive

More responsibility means more bureaucracy and less time for design

Around three years ago that Scott Forstall abandoned Apple due to a series of disagreements with the company, be the disaster of the iOS 6 maps one of the most talked-about. At that time, Jony Ive started to gain more influence and power within the company from Cupertino.

Even if we assume that the progressive increase in the responsibilities would be accompanied by a good economic package (actions and salary), the truth is that money has never been a motivation for Jony Ive and Apple. What really motivates someone like him is to confront new challenges. Solve problems in a different way.

The work of managing a team of design and responsible for user interfaces they have finished by move him from what most likes: the design in its broadest meaning. I am sure that the functions that has finished considering Ive were temporary and were planned from the beginning and years ago.

Like the gardener of the Foundation, away to someone as Ive of what he most likes to do doesn’t make sense. Obviously, the outcome would not be as dramatic as in the novel, but continue with excessive responsibilities had led him to leave the company.

The challenge of feeding a genius

Jony Ive probably has enough money to keep him and his family for many years. When one reaches that level, the money is still important, but it is a factor that motivates you to work every day.

What really moves and retains talent are challenges. To find tracks of the reasons for the new post of Ive, we have to look again at the words he wrote Tim Cook last week:

The design is one of the most important ways in which we communicate with our customers, and our reputation for world-class Apple design is different from any other company in the world. As Chief of design, Jony shall remain responsible for all our designs, focusing exclusively on current design projects, new ideas and future initiatives [emphasis added].

Let’s see, what current design projects and future initiatives may be plotting Apple? Firstly, we have the Apple Watch. A product that has just been released and that is just reaching the millions of users who purchased it when it was released.

The car of the future is, above any other project, a challenge to the height of Jony Ive

No doubt, Apple Watch has been a project led entirely by Jony Ive (and executed by Jeff Williams, COO of Apple). It is his baby. You can see Ive hand in its entirety: belts, boxes of steel, aluminum and gold, new interface. It is a product 100% Jony Ive. 100% Apple.

Then there is, of course, the rumored Apple Car or Project Titan. To me, Apple electric car is already beyond doubt since Jeff Williams said that “the car is the definitive mobile device”.

One simply cannot leave Apple just like that. In the midst of the most important moment in its history. When is about to confront the greatest of challenges: revolutionize the automobile industry. A sector that has not seen any significant revolution since Ford creates manufacturing in series of vehicles for a hundred years.

Apple preparing for the future

Although the California company is breaking record after record, even reaching that brainy analysts question their own economic conceptions, is inevitable think Jony Ive (or any other key management) It will not be forever in Apple. A lesson the company learned when almost four years ago died Steve Jobs.Apple must ensure a steady flow of talent

Jobs was very aware of it due to the illness that ended with him, something which was preparing the company since its return in 1997. A day that Eddy Cue, Tim Cook, Jony Ive, Phil Schiller, Craig Federighi or Luca Maestri are not at Apple will come. Like Forstall, John Rubinstein and Tony Fadell are no longer in it. The real problem is keep a supply of talent on constant creation. How to fix this problem?

In three words: University of Apple. “Create a company that will endure the passage of time, as in the game Civilization” was as we termed the problem. For this reason, the Apple University is so important. A place that is analyze decisions, successes and failures company to perpetuate what makes them different: a unique way to view, analyze and deal with the problems from a technological and human point of view.

I think that the next generation of Apple executives will be heavily influenced by this training programme. To succeed in its objective, can technology enthusiasts have entertainment secured for some time.

Gallery

Jony Ive

Jony Ive

Source: 9to5mac.com

Jonathan Ive Sunday Times Interview. Apple, Design and …

Jonathan Ive Sunday Times Interview. Apple, Design and ...

Source: essentialmac.co.uk

Opinion: Should AAPL stockholders be worried about Jony …

Opinion: Should AAPL stockholders be worried about Jony ...

Source: 9to5mac.com

Jony Ive becomes Apple’s first Chief Design Officer

Jony Ive becomes Apple's first Chief Design Officer

Source: www.engadget.com

Apple promotes design guru Jony Ive

Apple promotes design guru Jony Ive

Source: money.cnn.com

Apple’s Jony Ive Just Got a Promotion

Apple's Jony Ive Just Got a Promotion

Source: www.gizmodo.co.uk

Jonathan Ive Quotes. QuotesGram

Jonathan Ive Quotes. QuotesGram

Source: quotesgram.com

Jony Ive: The Future of Design

Jony Ive: The Future of Design

Source: hirshhorn.si.edu

Apple Designer Jony Ive Gains Greater Control

Apple Designer Jony Ive Gains Greater Control

Source: www.worldtvpc.com

Opinion: Should AAPL stockholders be worried about Jony …

Opinion: Should AAPL stockholders be worried about Jony ...

Source: 9to5mac.com

Jony Ive becomes Apple’s Chief Design Officer, trusted …

Jony Ive becomes Apple's Chief Design Officer, trusted ...

Source: thenextweb.com

Jony Ive:Apple Watch 的設計不像競爭對手那般投機

Jony Ive:Apple Watch 的設計不像競爭對手那般投機

Source: forum1.hkgolden.com

tangerine alumnus Jony Ive becomes Chief Design Officer at …

tangerine alumnus Jony Ive becomes Chief Design Officer at ...

Source: tangerine.net

Apple’s little-known (and somewhat unsexy) secret to …

Apple’s little-known (and somewhat unsexy) secret to ...

Source: www.recode.net

Apple announces Jony Ive promotion: new Chief Design …

Apple announces Jony Ive promotion: new Chief Design ...

Source: pocketnow.com

Jonathan Ive Quotes. QuotesGram

Jonathan Ive Quotes. QuotesGram

Source: quotesgram.com

Apple promotes Jony Ive to newly created ‘chief design …

Apple promotes Jony Ive to newly created ‘chief design ...

Source: www.digitaltrends.com

Jony Ive – BGR

Jony Ive – BGR

Source: bgr.com

Jony Ive Speaks on Future Products, Working With New …

Jony Ive Speaks on Future Products, Working With New ...

Source: www.macrumors.com

Does he stay or go? Parsing Apple’s promotion of designer …

Does he stay or go? Parsing Apple's promotion of designer ...

Source: www.computerworld.com