Tim Cook: “There Are Companies That Engulf Your Data for Who Knows What Advertising Purposes.” We Do Not»

Privacy and security they are two issues that Tim Cook has always paid special attention. So much so that it is not the first nor will it be the last time that we see with the current CEO of Apple to pronounce on the matter. The most recent of their interventions took place during the Champions of Freedom Awards Dinner of the Electronic Privacy Information Center, there the CEO of Apple made clear what the position of Apple regarding both subjects.

I’m talking about from Silicon Valley, a place where some of the most important and successful companies have built their businesses due to the lack of concern that users have for their personal information. They swallow everything you can from your data and seek economic benefits thanks to them. We believe that is wrong and we don’t want that Apple is one of those companies.

This Declaration reaffirms the position of the company and to throw some darts at companies like Google. Clear that there who does not pay enough attention or thinks there are reasons justifying the loss, mainly privacy. For Apple or so if you want the fear of terrorism is justification for losing it.

Tim Cook also said it is not worth using services that we consider free if then data from the email, history of the searches and now personal photos – alluding to Google pictures – are used to extract information with who knows what advertising purpose.

Our business is based on selling products, not to have information about you. You are not our product.

It is the classic assertion that if something is free then you are the product. Although there are exceptions such as some free services from Apple that are offered as a value added after the acquisition of your hardware, your real business as made clear Tim Cook to Charlie Rose in an interview conducted at the end of 2014.

Finally Tim Cook also spoke about the tools of encryption have been offering their products for years. For Cook and company have these characteristics is critical to keep safe their customer data. Improvements in encryption which have featured in iMessage, FaceTime, and also the latest news as two-step verification help all this. Reasons to be able to deny that Apple have a back door to the NSA on their servers. You have more information about the privacy and security of Apple on the page enabled for your users.

Privacy, security and the ‘nothing to hide’

The issue of privacy, more so than the safety, always difficult to treat. Each user has their own vision and assessment so it is difficult to make him see otherwise. I’ve always thought that we must demand it always.

However, that does not mean that we should stop using Gmail, Google photos, or any other service that we should not pay. But only if we are aware of what their terms and conditions of use. If we know or can you share, how and other details see no problem to use.

So now it is already a matter of each to decide. But first, if you have time, I recommend reading we publish in Engadget long ago but still very valid. In that article refers to Bayes and the probability of a false positive as well as of the is the privacy necessary.

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