The store is aimed at women. It is a very well known brand in many countries around the world, which is probably due to their delicious and modern collections for the fashion conscious woman. The brand caters mostly for younger women, but prefers a young style, also the slightly older women, of course. It launches new collections on an ongoing basis, so there will definitely be something that is interesting for you, in its many collections.
The various collections as it offers follow very fine match, with the different seasons we have, and that is why the clothes you buy, really good to just the season we are in now. When it comes with new collections to the seasons, it also means that they can constantly be fashionable, and the trends are in the fashion world, since that often come right new designs.