Goodbye ITunes Radio… Hi Beats 1, So Is Thae Long-Awaited Renewal of Apple Radio

The day arrived, the 2015 WWDC started and has done so with big announcements and news. New software and services that show that Apple remains forward and still much to come.

One of those services was Apple Music, of Cupertino expected commitment to low subscription music streaming, but his announcement left us with a doubt what iTunes Radio?. And it’s official, Goodbye to iTunes Radio to evolve as part of Apple Music and transformed into Beats 1, new Apple radio service.

Apple radio becomes free and international

iTunes Radio was a first experiment to be available automatically in our devices, but in the next few days music says goodbye to be known simply as Radio, where Beats 1 is the tip of the Spear of the Apple Music Radio service, service will not require subscription and can be accessed from any of the 100 countries referred to in this first wave of release on 30 June.

Radio focuses on a selection submitted, curated and mixed by Zane Lowe, Yes, one of the most influential DJs of the world radio and that until a few days ago was part of the BBC 1. Here as in the iTunes Radio have thematic stations for all tastes:

  • Pop Hits: pop songs
  • Viral: it sounds today
  • At the track: classical dance from the 1970s
  • Urban sound: R & B and hip hop
  • Electronic music
  • Hip Hop: rap and more urban sounds
  • For exercise
  • Reggae
  • Rock

In addition these stations will suit our tastes, we will only have to choose a genre or any song from our library and the station will be customizing, the system will give us suggestions and depends on us choose whether you like us or not, so that station is perfect over time and show us music according to our tastes and our library.

As was the case with iTunes Radio, here we can skip songs, but if we are in free mode only we will have available 10 jumps per hour, While the Apple Music subscribers will have unlimited hops.

Nothing beats 1, algorithms, everything is made by humans

But what will surely give life to Radio will be the premiere and incorporation of Beats 1, the main radio station of Apple Music. This station will broadcast live from Los Angeles, New York and London, with real people driving all kinds of programs 24 hours a day and you will find exclusive interviews and drivers invited to all the news from the world of music.

Beats 1 is that twist that no service has today, There are no algorithms or recommendations, everything is as before, a station with people and live programs with the best of music and thematic programmes to which all have access from Apple Music and free.

Who is behind Beats 1?

Apple armed people who knows and knows the music business, but above all to you know how it handles radio today, bringing the nostalgia of listen live radio, something dying slowly as the music streaming services are beginning to proliferate.

Apple knew this and therefore decided to take an unexpected turn and have their own “real” station for all lovers of the vintage and who know how to appreciate a live transmission. It is as well as the soul of Beats 1 lies in three important figures who took part in BBC 1.

With you, Zane Lowe from Los Angeles:

Ebro Darden from New York:

And Julie Adenuga from London:

Bienvenido Beats 1!!

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