Note 7-Blunder Weaken Users’ Loyalty to the Samsung

The many problems with the battery in Galaxy Note 7 hurts on the Samsung. A new study shows that loyalty in the face of Samsung has weakened significantly.

How loyal are the owners of Samsung phones after the many problems they failed batteries in top model Galaxy Note 7 has caused Samsung and not least the 2.5 buyers of the phone in the past few weeks?

It has company Branding Brand which delivers mobile platforms for e-commerce, examined.

In a blog post, the company publishes a new study in which 1,000 owners of a Samsung smartphone have been asked as to whether they will remain loyal to Samsung’s brand and whether they want to switch brand.

It can hardly come as the big surprise that Samsung’s reputation is suffering a crack with a large proportion of the average consumers, but how bad it actually stands for?

The study by Branding Brand shows that 34% of the current Samsung owners no longer want to buy a phone from the South Korean manufacturer. Here it is worth noting that 81% of these are otherwise quite loyal Samsung owners, since they have always owned either a Samsung or another Android smartphone.

By the third of Samsung owners who want to change the label, the vast majority (57%) continue to use Android-mobile-just from another manufacturer, while 34% would switch to an iPhone with iOS.

Samsung-owners have, however, also many good reasons to remain loyal to the South Korean manufacturer. The entire 77% of users won’t switch from a Samsung-phone, because they do not want to learn a new phone to know. 52% of respondents indicating the style/design as a cause, 44% said the ability to customize the user experience, 39% said battery time, 35% said the price, while 28% sticks to Samsung because they don’t like the other brands.

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