Now There Will Be Advertising in Apple’s App Store

Next week Apple will start mixing advertising into your search results on the App Store.

When you are searching for a specific iPad or iPhone app in the Apple app store, you will in future come across advertisements.

This happens when Apple on May 5. October introduces ‘ Search Adds ‘ which gives app developers the opportunity to promote their application, when users search for a given app.

When you are searching for a particular app, it is therefore no longer the most relevant search result that pops up first, but the app who paid the most for a ranking in the top of the search hierarchy.

How can you recognize advertisements

As a user you will be able to know the sponsored search results on a light blue background, while ordinary results preserves the white background. A small icon will also indicate that this is an advertisement.

According to Apple , however, you need not fear to be bombarded with advertisements for unrelated apps, is a appreklame uninteresting compared to the search, it will not show up — no matter how much the developer pays for smoking to the top.

Apple adds ‘ Search ‘ will debut in the U.S. domestic market in the first place.

With archrival Google, gives the company already today developers the opportunity to buy into a better search result when smartphone users looking for new apps.

 

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